FELIPE MARTINS CREATIVE ART DIRECTOR

TRIGGER MUG RABEA
 ALMIGHTY FAN SBT
JUICY VS SPICY MCDONALD'S
SELFIE BANCO DO BRASIL
INFINITE REFILLS AMC CINEMAS
 DER KLASSIKER BUNDESLIGA
 PROUDLY BRAZILIAN PAPELITO
ENERGY BILL CHEVROLET
 1500 BANCO DO BRASIL
É O BRASA OLYMPIC BRAZILIAN TEAM
 PRINTS
A.I.

ABOUT

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SELFIE
CASE STUDY
To renew the customer base of one of the largest banks in Latin America and connect with young people, we had the challenge to break the image of a traditional state-owned bank through a campaign that literally spoke the language of youngers. The campaign didn't last long because some rulers thought it was "too young", I think it worked.