FELIPE MARTINS CREATIVE ART DIRECTOR

TRIGGER MUG RABEA
 ALMIGHTY FAN SBT
JUICY VS SPICY MCDONALD'S
SELFIE BANCO DO BRASIL
INFINITE REFILLS AMC CINEMAS
 DER KLASSIKER BUNDESLIGA
 PROUDLY BRAZILIAN PAPELITO
ENERGY BILL CHEVROLET
 1500 BANCO DO BRASIL
É O BRASA OLYMPIC BRAZILIAN TEAM
 PRINTS
A.I.

ABOUT

All rights reserved
©2025

INFINITE REFILLS
CASE STUDY
In a landscape cluttered with movie posters, AMC faced a formidable challenge. Recognizing the need to adapt, we ingeniously leveraged the ubiquitous symbol of cinematic refreshment—the soda cup with a straw—combined with sophisticated half-tone techniques and the pervasive allure of movie posters. The result? Beautifully crafted poster and OOH campaign to deliver a new blockbuster in Saudi Arabia: AMC unlimited free refills.